Search engine optimization (SEO) is a must for anyone who has a website. Why? Because if you want to see it succeed, you need to optimize your copy and HTML to rank higher on search engines.
This way, people will find your content when they need it most, leading to more engagement, brand visibility, conversions, and sales. Today, we will answer the question of how to rank on Google by providing 10 effective SEO tips everyone should know.
1. KNOW WHAT YOUR AUDIENCE WANTS AND WHY THEY MIGHT CHOOSE YOU.
The first thing you need to do when it comes to SEO is to know your audience and understand why they might choose you. This knowledge will help you identify the right keywords to use in your strategy to reach your intended audience.
Keywords are the words or phrases people use when they’re looking for something, so you need to choose wisely. We recommend you do some keyword research and make a list of the most searched keywords in your niche on Excel or Google Sheets to narrow things down.
2. MAKE SURE YOUR KEYWORD RESEARCH IS DIVERSE.
The key to an effective SEO strategy is to make sure you have the right keywords. That’s why your research needs to be diverse. People don’t only use one word or phrase when they’re looking for the kind of products or services you offer.
Additionally, you must be thorough and consider factors such as keyword difficulty, competition, and monthly searches to choose the one that will work best for you. SEMRush and Google Ads’ Keyword Planner can help with this, but there are many other tools.
3. MAKE LOCAL SEO EFFORTS.
When it comes to SEO, there are many concepts you need to understand. Localized searches are one of the most important ones because local SEO will help your business show up for searches in your area. For example, let’s say that you need catering for your birthday and you live in Chicago.
Searching for “birthday catering Chicago” will show you the options in your area instead of general search results that would take time to sift through. One of the best ways to get started with local SEO is to create a Google My Business profile, which is free and will help you show up on localized searches.
4. SEE WHAT THE COMPETITION IS DOING.
Analyzing the competition is a great way to figure out how to spice up your search engine optimization to rise in Google rankings. What keywords are they focusing on? How many times do they use keywords in their copy? What kind of content works for them?
Also, when you’re looking at the competition, you need to take into account their website’s page authority and domain authority. These two factors make a big difference when it comes to Google rankings. So, find the PA and DA of your competitor’s website and see how you stack up to work from there.
5. USE THE KEYWORDS IN YOUR COPY.
Once you have chosen your keywords, search engine optimization can start. You have to add those keywords to your website’s copy, starting with the home page. Additionally, every informative page on your website needs to be optimized with keywords.
Ideally, you should use the keyword 5 to 7 times on every page. The key is to make sure you’re using the keyword naturally, in a way that makes sense to readers, instead of just inserting it randomly throughout the copy. This is known as keyword stuffing and it should be avoided.
You also want to use what are called “semantic” keywords, which are other words that are related to your main keyword.
6. MAKE SURE YOUR HTML IS UP TO DATE.
Your website’s HTML also needs to be optimized. That means your meta descriptions (short blurbs about a page), URLs, and H1 and H2 title tags (which are the main title and subtitles of your copy) should include relevant keywords.
7. BUILD LINKS TO YOUR WEBSITE.
Links are essential to organic SEO, which is why you can’t sleep on them. Insert links to relevant pages and sources in your copy, on and off-site, to build your links. Additionally, you should start working on your backlink efforts.
Internal links are easy because your are using one page on your site to link to another page to pass authority. For instance, if you have a service page on your website, you can strategically write different blog posts that speak on that service and add links in those posts back to your service page to let google know that it is an important page on your website. This is called an internal linking strategy.
Backlinks are more challenging to build because you rely on other websites to link to your pages. This will increase your domain authority, which is a major factor for Google rankings, so start reaching out to websites to build relationships.
8. WRITE BLOG POSTS.
Blogging doesn’t only strengthen SEO, it also allows you to provide valuable content to your visitors that will result in more engagement and visibility. The best way to provide value through blog posts is to focus on what makes you an industry expert.
Share your knowledge, insight, and advice. Make sure the content is helpful, well-written, and consistent. Blog posts should include keywords and be between 500 and 2000 words long, depending on the topic. If you don’t have time to write, outsource that work to a freelancer or digital marketing agency.
9. TRACK YOUR GOOGLE RANKINGS’ PROGRESS.
If you follow all the steps we’ve laid out for you and you’ve done the SEO work, you need to track your progress. Sometimes, things don’t work as well as we thought, so we have to reassess and make improvements. SEO is no exception to that.
Keep track of your keyword rankings and see how well your SEO is performing. The goal is to obtain a monthly upward trend. So, even if your ranking varies every day or week, it should still be going upward. If it’s not, make revisions to your SEO strategy.
10. WORK WITH AN EXPERT.
Search engine optimization can be difficult to understand and it can be a lot for one person. So, if you feel like you’re struggling or you can’t hack it, find a marketing company that specializes in SEO.
Luckily for you, that’s what we do and we’d love to guide you on your way to a higher Google ranking. Want to learn more about our services? Contact us today!